{"id":66,"date":"2026-06-12T23:54:12","date_gmt":"2026-06-12T23:54:12","guid":{"rendered":"https:\/\/demo.megathe.me\/skylab\/freya\/?post_type=portfolio&p=66"},"modified":"2026-06-28T15:54:15","modified_gmt":"2026-06-28T15:54:15","slug":"ara-pharmacy","status":"publish","type":"portfolio","link":"https:\/\/demo.megathe.me\/skylab\/freya\/portfolio\/ara-pharmacy\/","title":{"rendered":"Ara Pharmacy"},"content":{"rendered":"\n

Ara is Lara Benito\u2019s pharmacy. We created the naming as an extract from the name of the owner (L-ara) to avoid the trend in this sector where pharmacies are named according to the last name of their owner or the neighborhood where they are located.<\/p>\n\n\n\n

Ara means now in Catalan, a concept that helps to communicate the fundamental value of the brand: the attentive and close treatment they have with their clients. Because living in the now, in the present moment, implies true attention, listening and connection.<\/p>\n\n\n\n

The visual identity communicates purity, delicacy and elegance through a calm color palette linked to the earth and a serif and contrasted typeface.<\/p>\n\n\n\n

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Ara is Lara Benito\u2019s pharmacy. We created the naming as an extract from the name of the owner (L-ara) to avoid the trend in this sector where pharmacies are named according to the last name of their owner or the neighborhood where they are located. Ara means now in Catalan, a concept that helps to […]<\/p>\n","protected":false},"featured_media":68,"template":"","categories":[],"class_list":["post-66","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/demo.megathe.me\/skylab\/freya\/wp-json\/wp\/v2\/portfolio\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.megathe.me\/skylab\/freya\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/demo.megathe.me\/skylab\/freya\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":4,"href":"https:\/\/demo.megathe.me\/skylab\/freya\/wp-json\/wp\/v2\/portfolio\/66\/revisions"}],"predecessor-version":[{"id":241,"href":"https:\/\/demo.megathe.me\/skylab\/freya\/wp-json\/wp\/v2\/portfolio\/66\/revisions\/241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.megathe.me\/skylab\/freya\/wp-json\/wp\/v2\/media\/68"}],"wp:attachment":[{"href":"https:\/\/demo.megathe.me\/skylab\/freya\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.megathe.me\/skylab\/freya\/wp-json\/wp\/v2\/categories?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}