Toby Ng is the founder and creative director of Hong Kong-based Toby Ng Design, which he established in 2014. Prior to this, he graduated from Central Saint Martins, London in Graphic Design and practised internationally in London, Singapore, and Hong Kong. Specialising in brand identity and graphic design, Ng rigorously tackles design challenges with wit and aesthetically meaningful communication.

Recognised as a graphic designer of this generation, Ng is the winner of numerous prestigious awards both internationally and locally. Making his mark from the beginning, he was honoured with the DFA Hong Kong Young Design Talent Award, selected by Perspective Global as one of the top 40 design talents under the age of 40 in Asia, and named as one of the 36 Young Designers in Asia by Designnet Magazine.

Ng’s works have been widely published and showcased at world-renowned galleries such as the National Portrait Gallery, London. One of Ng’s personal initiatives, ‘The World of 100,’ was also published in book form and distributed universally, most notably at the MoMA, New York. Besides inspiring his creative team, he often shares his ideas with the global community at universities and international conferences such as TEDx. Most recently, he was appointed as juror for the Golden Pin Design Awards in Taiwan, and as Branding and Communication Design juror for the globally acclaimed Art Directors Club Annual Awards in New York.


Services

Strategy & Brand

Research & Insights
Brand Audit
Brand Architecture
Brand Model
Brand Narrative
Naming
Tagline
Brand Identity
Logo
System Guidelines

Design & Experience

Book Design
Editorial Design
Promotional Materials
Stationery
Packaging
Print Production
Website & App UX/UI Design
Website Development
Signage & Wayfinding
Environmental Graphics
Exhibition Graphics
Campaigns

Content Creation

Content Strategy
Art Direction
Copywriting
Photography
Illustration
Videography
Animation
Infographics


Selected Clients

New World Development
Swire Properties
Hang Lung Properties
Henderson Property
Kerry Properties
The University of Hong Kong
HKUMed
PolyU
PolyU School of Fashion & Textiles
HKUST
The Chinese University of Hong Kong
The Shaw Prize
The Hong Kong Jockey Club
Hongkong Post
Clorox Hong Kong
K11 MUSEA
Sogo
Swire Hotels
WM Hotel
Hotel Stage
M+
West Kowloon Cultural District
Hong Kong Palace Museum
Tai Kwun
Centre for Heritage Arts & Textile
Hong Kong Maritime Museum
K11 Craft & Guild Foundation
L’ÉCOLE School of Jewelry Arts
Fashionary
Chow Tai Fook Jewellery
theDesk
Antalis
HKEX
BEA Union Investment
Good Finance (Taiwan)
Convoy
Moet Hennessy
Oxfam Hong Kong
LWK + Partners
Optimix Group
AOAO
Empire City (Vietnam)